I provide strategic go-to-market advisory, consulting, and fractional executive services to B2B SaaS organizations. Prior to founding my own firm, I have 20+ years of experience as a marketing leader and executive at leading enterprise technology brands including Seismic, DocuSign, OneLogin, Adobe, and HP Enterprise.
My educational background includes a B.S. in Biophysics and English Literature and an M.A. in English Literature from the University of Illinois at Urbana-Champaign and an MBA from the University of Chicago Booth School of Business.
I'm a strategist with a bias for execution and a storyteller with a passion for data. I believe that the inspiration for great marketing comes from a range of experiences, both professional and personal. When I'm not working, you'll find me hanging out with my husband and two daughters, traveling the world with my camera in hand, or on a Peloton ride (#alextoussaint).
Services
I offer the strategic guidance and hands-on leadership to help your team scale and succeed—whether you need an advisor, fractional marketing executive or someone to lead a mission-critical initiative.
Go-to-Market Strategy
& Planning
Web Marketing
& Strategy
Content
Strategy
Product
Marketing
Campaign
Strategy
Communications
& Thought Leadership
Featured articles
I regularly share actionable insights on go-to-market strategy, marketing (and AI) trends, and leadership that are relevant for my clients and B2B leaders.