My publications

It's time to toss out the pre-GenAI content playbook. Dive into seven actionable tips for planning, producing and distributing content that meets prospects where they are and guides them through the entire buying journey.

Communications leaders share the capabilities they believe will matter most as internal communications continues to evolve.

Learn about key communication habits that set today's most trusted leaders apart, and how those expectations have shifted over time.

To stay competitive, brands must embrace a more adaptive, experience-driven approach that meets customers where they are—whenever and however they choose to engage. Marketing experts share 19 strategies to build deeper relationships and drive conversions in a space where traditional funnels no longer apply.

When brands approach their audiences with empathy, transparency and human understanding, they build loyalty that no algorithm can replicate. To help marketers strike that balance, Forbes Communications Council members share strategies for using emotional intelligence in ways that feel authentic—not manipulative.

Marketing leaders share their best tips for speeding up clients’ purchasing decisions without sacrificing relationships or results.

Leveraging communications data can help leaders adjust their approach, personalize messaging and strengthen alignment across the organization. Several marketing leaders share how they use data analysis to glean actionable insights that improve internal communications.

Forbes Communications Council members share some of the biggest mistakes they see in omnichannel execution and how to fix them so you can deliver a more cohesive, customer-centered journey.

"AI for first drafts" is a frequently touted use case by marketers for B2B content workflows. Marketers often point to saving time as a value prop of using AI, but this messaging oversimplifies the benefit. After all, not all content serves the same purpose. Read my take on when and how to use "AI for first drafts" with intention.

Marketing leaders share their insights on how to blend intuition with analytics. Follow their recommendations to build campaigns that inspire, perform and endure.

Content Marketing Group members share how they strengthen their brands’ visibility through content that's more likely to be surfaced by generative models.

Actionable recommendations for earning meaningful media coverage in a pay-to-play landscape.

Forbes Communications Council marketing experts share the strategies they use to keep their teams tuned into culture shifts and ready to adapt when trends change.

Marketing leaders share the potential pitfalls they see emerging with AI-generated communications and how to manage them responsibly.

Marketing experts share their best strategies for capturing and sustaining audience attention in a fragmented media environment.

Members of Forbes Communications Council offer some strategies to help you balance personal brand and corporate positioning.

16 strategies from marketing leaders for avoiding ethical pitfalls and building AI-powered marketing practices that are both effective and responsible.

From simplifying complex ideas to creating shareable moments, learn about the best tips for using short-form video to achieve key goals and help your B2B organization stand out in competitive markets.

From prioritizing storytelling and emotional connection to aligning internal expectations, learn about the strategies can help you start your next campaign on the right foot.

Marketing leaders share their best tips for optimizing a company’s internal communications tech stack and transforming workplace communication.

Learn the key steps any leader can take to build a successful marketing team and the traits that the best teams have in common.

Marketing leaders share their top advice for those beginning their journey in the industry.

In marketing, you're often pulled in two directions: protecting the integrity of your brand while also staying responsive to changing conversations in the market. Marketing leaders explore strategies that help you navigate that balance with confidence.

Marketing experts share which trends they believe are overrated and how they separate substance from hype.

Whether you’re refining your creative approach or looking for fresh perspectives, you’ll find ideas here to help make your next campaign one your audience won’t forget.

It's best to zero in on the channels that will have the most impact for your brand—but how to decide? To help, the members of Forbes Communications Council discuss how you can prioritize the platforms that will genuinely reach your target audience.

Marketing experts discuss the key indicators internal comms teams can use to gain better insights into employee engagement why this can be useful in improving future efforts.

Bringing in a marketing consultant for the first time can be an exciting step for an organization, but it also requires intention and preparation to be successful. Learn how to build a strong, productive relationship from day one.

In an era where AI is amplifying content production at unprecedented scale, the real differentiator for brands isn’t volume — it’s relevance, resonance and strategic alignment. Learn content strategies to rely on to scale without sacrificing quality or impact.

Rather than putting internal engagement on the back burner, with the rapid rise of AI, smart professionals are finding new ways to streamline routine tasks and craft higher-quality content for internal audiences. Learn more.

Smart strategies to help you uncover top-tier creative talent.

Everyone seems to have a take on the state of the CMO role: Eliminate it. Break it up. Layer it.
👉 My take: Reimagine it.

Forbes Communications Council members share their most effective strategies for writing CTAs that actually drive results, and why those approaches work.

20 ways B2B companies can establish trust with buyers early on, and why these methods resonate with today’s decision-makers.

20 practical and effective tips to help solopreneurs tackle marketing on their own.

Marketing leaders explain how AI is impacting PR at their organizations and across the field.

Actionable tips on how to gain key audience insights on a budget.

Marketing leaders share some reflections and practical takeaways from past marketing misfires.

Practical steps you can take to guide your organization through a change in top seat leadership.

Actionable ways to uncover each teammate's hidden potential and support their professional growth from marketing leaders.

Marketing leaders discuss underrated qualities of great marketing and comms leaders and how they help them drive real impact throughout their organizations. Learn more.

Marketing leaders share how they tackle creative burnout and find fresh ideas. Spoiler: Not a single tip points to AI!

Marketing experts share innovative ways GenAI can shape customer engagement, as well as tips on leveraging these tools strategically and wisely.

Learn about common mistakes comms leaders make when starting an internal newsletter, as well as what they should do instead.

Expanding into a new market can offer incredible opportunities for growth. Experts share specific steps brands should take to ensure their outreach to a culture that’s new to them is both respectful and effective.

Common mistakes companies make when using data for personalization and practical strategies to avoid these pitfalls and create more effective campaigns.

Key considerations for brands when evaluating whether to speak out on sociopolitical issues.

Expert-approved strategies for optimizing your website’s SEO—and why these approaches continue to deliver results.

Strategies for building authentic, effective green marketing campaigns that steer clear of greenwashing.

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make a lasting impact. Learn tips from marketing experts.

Tips to ensure you’re making the right fractional marketing service choice for your particular business need

Marketing leaders share the AI tools that have been most beneficial to them and their teams and why they’d recommend you try them out yourself.

15 questions CEOs should ask their CMOs about using AI in Marketing, and why doing so is crucial to their success.

From analyzing lead engagement metrics to looking at short-term performance indicators, the experts of Forbes Communications Council offer up 14 effective ways you can measure the success of a B2B marketing campaign.

Authentic human connections are more important and require more intention than ever in the age of AI. Learn how to go beyond vanity metrics like the number of contacts, meetings or emails, to build meaningful connections and offer genuine help.

Starting a new role in marketing or communications comes with a steep learning curve. Learn some of the key advice marketing leaders give new team members.

Learn about the best ways to incorporate gamification, or more elements of gamification, into any marketing strategy and keep customer engagement levels high.

No brand is immune from the occasional troll or misinformed commenter. Read expert tips on how to respond to this type of situation and why it might be the best path for any business.

What are the right questions to ask before and during the data collection process? Marketing experts share questions to ensure that data is useful, transparent and collected for the right reasons.

Helpful strategies for navigating the complexities of AI ethics in marketing and communications.

Tips for encouraging employees to participate in social media campaigns and initiatives more often and why doing so is beneficial for them and your brand.

Certain highly regulated industries require unique strategies to align creative efforts with compliance guideline. Advice to develop strong copy that converts while still respecting the boundaries of your industry.

Marketing experts share their top tips for collecting and leveraging UGC (user-generated content) to boost audience engagement and connection to your brand.

To ensure you’re optimizing online reviews for SEO and AI search, consider the following 12 tips from marketing experts.

Five actionable tips for finding work-life equilibrium from my perspective as a mother, wife, and marketing executive.

Creating a successful omnichannel marketing strategy to address this involves many moving parts. Consider the following 12 recommendations from Forbes Communications Council experts.

20 marketing experts share key strategies for predicting future trends and staying on top of what matters most to your customers.

17 practical strategies for anchoring decisions involving multiple stakeholders shared by marketing leaders

Key factors CMOs should keep in mind when creating goals for the year ahead to ensure that realistic expectations and clear metrics lead to optimal outcomes.

Learn about the various waves of B2B marketing over the last 25 years and why the time is right to usher in the next wave of B2B Marketing for the mid-2020s: The Handraiser Wave

Forbes Communications Council members share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.

For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly. Marketing experts of Forbes Communications Council share their best tips.

Marketing leaders share one key step in conducting an effective social media sentiment analysis and what you should do with that information once you have it.

Effective ways to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.

Marketing experts share actionable tips for creating a must-attend virtual event

Whether it’s struggling to solve a problem, lacking industry knowledge or suffering from staff or leadership shortages, there are plenty of reasons why a marketing team may need outside help. Discover 14 top reasons why it's time to bring on a marketing consultant.

Marketing leaders share some of their tried-and-true approaches for CMOs looking to keep up with industry tools and developments. Learn how you can stay ahead of the curve.

Experts share their top tips for training marketing teams to incorporate AI into their workflows.

Marketing and communications experts share their tried-and-true methods for streamlining marketing processes and workflows, and why they recommend other teams give them a try.

For better customer retention and sales, avoid this list of ineffective mobile marketing strategy and practices.

Marketing experts weigh in with their predictions about the future of AI-powered content creation and its effect on businesses and consumers alike.

Forbes Communications Council leaders share the most important qualities they look for in recent grads and why those traits make them excellent marketing hires.

With over 5 billion users worldwide, social media has become a place where users not only go to connect with brands. Learn how to create a “social-first” strategy to reach your customers.

Strategies to craft individualized, immersive and personally relevant digital experiences for your target audience.

From monitoring social media to asking your customers directly, here's how to evaluate and mitigate risks to your company's reputation.

Learn what is thought leadership and what isn't and why it's so critical to B2B content marketing.

Key tips on specific ways to not only improve your chatbots, but also boost conversions.

The marketing experts of Forbes Communications Council offer up their best suggestions below for how best to prepare for the phasing out of third-party cookies and what measures their teams are taking to adjust by the end of the year.

The best strategies for vetting an influencer to ensure the collaboration is a good fit on both sides.

Forbes Communications Council members share insider industry knowledge they wish they'd had when they started their careers.

By giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Consider these 13 steps.

Marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.

Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization.

Challenges that marketing and comms leaders are experiencing while looking for the right talent for their teams—and the solutions that have helped them overcome them.

Read about the 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.

Learn about strategies to help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships.

Marketing experts discuss some of the challenges B2B marketers are facing when it comes to content marketing today, as well as how they recommend overcoming them.

10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be key to their success.

When thinking about brand champions, many companies first turn to their customers. However, this neglects the best brand advocates a company can have: its employees.

With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. Learn 15 questions that CEOs should be asking their CMOs.