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By giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Consider these 13 steps.

Forbes

Expanding Globally? 13 Steps To Adapt Your Internal Comms Accordingly

June 10, 2024

By giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Consider these 13 steps.

Marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.

Forbes

11 Signs You Need To Niche Down Your Mass Marketing Efforts

June 6, 2024

Marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.

Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization.

Forbes

18 Reasons To Outsource Your Marketing Efforts

May 30, 2024

Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization.

Challenges that marketing and comms leaders are experiencing while looking for the right talent for their teams—and the solutions that have helped them overcome them.

Forbes

13 Hiring Challenges Facing Marketers Today (And How To Overcome Them)

May 15, 2024

Challenges that marketing and comms leaders are experiencing while looking for the right talent for their teams—and the solutions that have helped them overcome them.

Read about the 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.

Forbes

Customers Cutting Back On Spending? 13 Smart Ways Marketers Can Respond

May 13, 2024

Read about the 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.

Learn about strategies to help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships.

Forbes

16 Steps Marketers Can Take To Genuinely Engage With Gen Z Audiences

April 29, 2024

Learn about strategies to help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships.

10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be key to their success.

Forbes

Expanding To A Global Audience? 10 Tips For Getting It Right

April 16, 2024

10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be key to their success.

When thinking about brand champions, many companies first turn to their customers. However, this neglects the best brand advocates a company can have: its employees.

Forbes

13 Tips For Leveraging Internal Influencers To Boost Employee Engagement

April 4, 2024

When thinking about brand champions, many companies first turn to their customers. However, this neglects the best brand advocates a company can have: its employees.

With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. Learn 15 questions that CEOs should be asking their CMOs.

Forbes

15 Questions To Ask Your CMO About Integrating AI In Marketing

March 25, 2024

With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. Learn 15 questions that CEOs should be asking their CMOs.

Read about some of the most innovative email marketing campaigns Forbes Communications Council experts have experienced or seen, and why they think the inclusion of these elements was such an effective approach.

Forbes

Nine Effective Elements To Include In Your Next Email Marketing Campaign

February 27, 2024

Read about some of the most innovative email marketing campaigns Forbes Communications Council experts have experienced or seen, and why they think the inclusion of these elements was such an effective approach.

12 members of Forbes Communications Council explain the clear—or sometimes not so clear—difference between the two and why understanding this difference is key to communications professionals mastering both.

Forbes

12 Comms Pros On 'Branding' Vs. 'Positioning' And Why You Should Master Both

February 21, 2024

12 members of Forbes Communications Council explain the clear—or sometimes not so clear—difference between the two and why understanding this difference is key to communications professionals mastering both.

Advice for business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.

Forbes

13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains

February 1, 2024

Advice for business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.

No matter whether you run an advertising agency or a clothing store, every business needs to find a way to stand out from its competition.

Forbes

15 Realistic Tips For Setting Your Business Apart From The Competition

January 29, 2024

No matter whether you run an advertising agency or a clothing store, every business needs to find a way to stand out from its competition.

These communities, created through a bond of shared values and experiences, can become a driving force behind brand loyalty, advocacy and long-term success.

Forbes

19 Ways To Create A Community Around Your Brand

January 17, 2024

These communities, created through a bond of shared values and experiences, can become a driving force behind brand loyalty, advocacy and long-term success.

Driving successful company outcomes means marketing must align cross-organizationally with teams outside of marketing.

Forbes

Three Actionable Ways For Marketing Leaders To Drive Alignment

January 11, 2024

Driving successful company outcomes means marketing must align cross-organizationally with teams outside of marketing.

An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments.

Forbes

20 Ways To Create Engaging Internal Newsletters

December 18, 2023

An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments.

Many aspects of business are in flux, and the constant evolution can leave employees feeling anxious about the future.

Forbes

17 Strategies To Motivate Employees During Times Of Turbulent Change

December 11, 2023

Many aspects of business are in flux, and the constant evolution can leave employees feeling anxious about the future.

To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers.

Forbes

13 Digital Resources Every CMO Should Follow (And Why)

December 7, 2023

To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers.

Numbers to better understand the B2B buyer, marketing content effectiveness, and marketing impact across the full-funnel

LinkedIn

Eight Metrics That Matter for B2B Marketing Leaders in 2024

December 4, 2023

Numbers to better understand the B2B buyer, marketing content effectiveness, and marketing impact across the full-funnel

Learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives.

Forbes

15 Common Mistakes To Avoid When Using Generative AI In Social Media Campaigns

November 29, 2023

Learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives.

Explore how your company can leverage these features to foster a culture of seamless communication, engagement and efficiency.

Forbes

14 Intranet Features And How To Leverage Them For Companywide Success

November 22, 2023

Explore how your company can leverage these features to foster a culture of seamless communication, engagement and efficiency.

While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support.

Forbes

10 Ways To Showcase The ROI Of Internal Communications To Relevant Stakeholders

November 15, 2023

While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support.

Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.

Forbes

19 Comms Pros Share Industry Buzzwords That Need To Be Retired

October 19, 2023

Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.

For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.

Forbes

14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)

October 13, 2023

For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.

With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.

Forbes

15 Comms Pros Share Where Their Brands Post On Social Media (And Why)

October 10, 2023

With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.

In B2B marketing, another important way to grow positive brand perception is by publishing thought leadership content

Forbes

The Thought Leadership Maturity Curve: Growing Your Brand Through Content

October 3, 2023

In B2B marketing, another important way to grow positive brand perception is by publishing thought leadership content

From sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams.

Forbes

Unlock AI’s Potential: 18 Creative Strategies For Comms Teams

September 29, 2023

From sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams.

Email and social media are staples of customer engagement strategies, but the humble text message has emerged as a powerful channel for connecting with audiences.

Forbes

19 Innovative Ways To Use Interactive SMS To Engage Customers

September 13, 2023

Email and social media are staples of customer engagement strategies, but the humble text message has emerged as a powerful channel for connecting with audiences.

Help educate your consumers and they will come back to you when they're ready to buy.

Forbes

20 Tips For Leveraging Evergreen Content For Your Brand

August 31, 2023

Help educate your consumers and they will come back to you when they're ready to buy.

From captivating product demos to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates.

Forbes

18 Comms Pros Share Examples Of How Video Can Drive Conversions

August 14, 2023

From captivating product demos to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates.

While a communications team can help maximize the benefits of a viral branded social post, figuring out how to amplify the positive attention can be a challenge.

Forbes

15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral

August 4, 2023

While a communications team can help maximize the benefits of a viral branded social post, figuring out how to amplify the positive attention can be a challenge.

Employers can take many different approaches to better engage with employees who have disabilities to recognize their achievements and contributions.

Forbes

Eight Inclusive Ways Companies Are Celebrating Disability Pride Month

July 20, 2023

Employers can take many different approaches to better engage with employees who have disabilities to recognize their achievements and contributions.

Posting branded content daily might seem fairly simple, but there is a lot more involved in developing a strong social media presence for a company.

Forbes

19 Big Errors For Companies To Avoid In Their Social Media Management

May 30, 2023

Posting branded content daily might seem fairly simple, but there is a lot more involved in developing a strong social media presence for a company.

Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.

Forbes

16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators

May 12, 2023

Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.

In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences.

Forbes

13 Big Tech Trends B2B Marketers Are Leveraging This Year

April 28, 2023

In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences.

In today’s fast-paced digital world, a piece of content’s headline is often the only chance you get to grab a reader’s attention.

Forbes

14 Tips For Crafting Attention-Grabbing Headlines

March 30, 2023

In today’s fast-paced digital world, a piece of content’s headline is often the only chance you get to grab a reader’s attention.

To resonate with prospects, it’s important to establish an emotional connection.

Forbes

13 Guidelines For Convincing (And Never Generic) Sales Content

February 28, 2023

To resonate with prospects, it’s important to establish an emotional connection.

Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused.

Forbes

Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails

February 27, 2023

Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused.

During an economic downturn, C-suite executives must take advantage of tools and processes that promote efficiency, productivity, and customer retention. Rekha Thomas, SVP of global marketing, Seismic, explores the four pillars of enablement and why it should be a C-Suite imperative in today’s economic climate.

Spiceworks

The Role of Enablement Technology in an Economic Downturn

February 8, 2023

During an economic downturn, C-suite executives must take advantage of tools and processes that promote efficiency, productivity, and customer retention. Rekha Thomas, SVP of global marketing, Seismic, explores the four pillars of enablement and why it should be a C-Suite imperative in today’s economic climate.

From jumping on a viral TikTok dance trend to sending unique gifts tailored to clients' interests, there are many personal and memorable ways to connect with an audience.

Forbes

13 Fun Elements To Incorporate Into Personalized Marketing Campaigns

January 19, 2023

From jumping on a viral TikTok dance trend to sending unique gifts tailored to clients' interests, there are many personal and memorable ways to connect with an audience.

There may be several factors at play, and learning about the different issues that could be hurting your conversion efforts is the best way to make a plan to improve your sales copy and start seeing the results and revenue you need.

Forbes

15 Smart Steps To Take When Sales Copy Is Not Converting

January 4, 2023

There may be several factors at play, and learning about the different issues that could be hurting your conversion efforts is the best way to make a plan to improve your sales copy and start seeing the results and revenue you need.

While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table.

Forbes

14 Tactics To Avoid When Writing End-Of-Year Sales Copy

January 3, 2023

While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table.

Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be.

Forbes

16 Effective Marketing Strategies To Boost Sales In 2023

December 19, 2022

Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be.

An easy way to get your copy working better for your sales is a total loss of ego.

Forbes

11 Copywriting Tricks That Are Critical For Driving Sales

November 7, 2022

An easy way to get your copy working better for your sales is a total loss of ego.

Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact.

Forbes

13 Omnichannel Marketing Tactics That Will Help Brands Gain Customer Loyalty

October 25, 2022

Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact.

Personalized marketing is first and foremost about having a clear understanding of who you want to address.

Forbes

11 Tips To Create A More Personalized Marketing Campaign For Your Target Audience

October 24, 2022

Personalized marketing is first and foremost about having a clear understanding of who you want to address.

The B2B landscape has significantly changed. Marketers need to understand today’s buyer’s needs and develop their strategies. This is where sales intelligence helps. Here, Rekha Thomas, vice president, Web, Seismic, discusses how B2B marketers can benefit from sales intelligence.

Spiceworks

Why Sales Intelligence Is Essential to Your Marketing Strategy

June 17, 2022

The B2B landscape has significantly changed. Marketers need to understand today’s buyer’s needs and develop their strategies. This is where sales intelligence helps. Here, Rekha Thomas, vice president, Web, Seismic, discusses how B2B marketers can benefit from sales intelligence.

The B2B buyer landscape has changed over the last eighteen months. Marketers often make mistakes while creating content for these customers and the sales teams. In this article, Rekha Thomas, Vice President, Web & Content, Seismic, discusses a few common mistakes they often make and how they can avoid these mistakes.

Spiceworks

5 Mistakes Marketers Should Avoid While Creating Content for Sales

December 10, 2021

The B2B buyer landscape has changed over the last eighteen months. Marketers often make mistakes while creating content for these customers and the sales teams. In this article, Rekha Thomas, Vice President, Web & Content, Seismic, discusses a few common mistakes they often make and how they can avoid these mistakes.

Edtech is booming and constantly evolving at a very high pace, Rekha Thomas from Seismic takes a closer look at these innovations through her sales lense

MarTech Cube

Connect and Engage: What Edtech Innovations Can Teach Us About The Future of Sales

December 14, 2020

Edtech is booming and constantly evolving at a very high pace, Rekha Thomas from Seismic takes a closer look at these innovations through her sales lense

“You are going to have to improve your time by 10 seconds to have a chance at a medal,” I said looking at my daughter. “You can’t look at it that way,” my teenager excitedly exclaimed, shaking her head vigorously.

SmallBizDailly

An “Adapt and Execute” Business Mindset is the Key to Success

October 15, 2020

“You are going to have to improve your time by 10 seconds to have a chance at a medal,” I said looking at my daughter. “You can’t look at it that way,” my teenager excitedly exclaimed, shaking her head vigorously.

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