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Key factors CMOs should keep in mind when creating goals for the year ahead to ensure that realistic expectations and clear metrics lead to optimal outcomes.

Learn about the various waves of B2B marketing over the last 25 years and why the time is right to usher in the next wave of B2B Marketing for the mid-2020s: The Handraiser Wave

Forbes Communications Council members share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.

For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly. Marketing experts of Forbes Communications Council share their best tips.

Effective ways to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.

Marketing experts share actionable tips for creating a must-attend virtual event

Whether it’s struggling to solve a problem, lacking industry knowledge or suffering from staff or leadership shortages, there are plenty of reasons why a marketing team may need outside help. Discover 14 top reasons why it's time to bring on a marketing consultant.

Marketing leaders share some of their tried-and-true approaches for CMOs looking to keep up with industry tools and developments. Learn how you can stay ahead of the curve.

Experts share their top tips for training marketing teams to incorporate AI into their workflows.

Marketing and communications experts share their tried-and-true methods for streamlining marketing processes and workflows, and why they recommend other teams give them a try.

For better customer retention and sales, avoid this list of ineffective mobile marketing strategy and practices.

Marketing experts weigh in with their predictions about the future of AI-powered content creation and its effect on businesses and consumers alike.

Forbes Communications Council leaders share the most important qualities they look for in recent grads and why those traits make them excellent marketing hires.

With over 5 billion users worldwide, social media has become a place where users not only go to connect with brands. Learn how to create a “social-first” strategy to reach your customers.

Strategies to craft individualized, immersive and personally relevant digital experiences for your target audience.

From monitoring social media to asking your customers directly, here's how to evaluate and mitigate risks to your company's reputation.

Learn what is thought leadership and what isn't and why it's so critical to B2B content marketing.

Key tips on specific ways to not only improve your chatbots, but also boost conversions.

The marketing experts of Forbes Communications Council offer up their best suggestions below for how best to prepare for the phasing out of third-party cookies and what measures their teams are taking to adjust by the end of the year.

The best strategies for vetting an influencer to ensure the collaboration is a good fit on both sides.

Forbes Communications Council members share insider industry knowledge they wish they'd had when they started their careers.

By giving careful thought to your internal communications strategy and how you might adapt it for a global audience, you can ensure everyone on your team feels included and able to do their best work. Consider these 13 steps.

Marketing and communications experts of Forbes Communications Council share 11 signs you may need to niche down your mass marketing efforts and why doing so will boost your overall chances of success.

Although maintaining an in-house marketing team might seem ideal, outsourcing this function can lead to significant benefits for your organization.

Challenges that marketing and comms leaders are experiencing while looking for the right talent for their teams—and the solutions that have helped them overcome them.

Read about the 13 steps marketers can take when sales are lacking and explain why these are the right moves to make if a business hopes to retain its customers in hard economic times.

Learn about strategies to help you not only reach Gen Z audiences but also engage with them in meaningful ways to build long-lasting relationships.

10 members of Forbes Communications Council discuss how marketers’ thinking will need to change as their focus moves from a local or national audience to a global one and why certain factors will be key to their success.

When thinking about brand champions, many companies first turn to their customers. However, this neglects the best brand advocates a company can have: its employees.

With artificial intelligence gaining more and more popularity in business, it can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. Learn 15 questions that CEOs should be asking their CMOs.

Read about some of the most innovative email marketing campaigns Forbes Communications Council experts have experienced or seen, and why they think the inclusion of these elements was such an effective approach.

12 members of Forbes Communications Council explain the clear—or sometimes not so clear—difference between the two and why understanding this difference is key to communications professionals mastering both.

Advice for business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.

No matter whether you run an advertising agency or a clothing store, every business needs to find a way to stand out from its competition.

These communities, created through a bond of shared values and experiences, can become a driving force behind brand loyalty, advocacy and long-term success.

Driving successful company outcomes means marketing must align cross-organizationally with teams outside of marketing.

An internal newsletter can be a powerful tool for organizations to increase connectedness among employees and departments.

Many aspects of business are in flux, and the constant evolution can leave employees feeling anxious about the future.

To navigate the ever-changing world of marketing effectively, you'll want to tap into the insights and knowledge shared by industry experts, thought leaders and peers.

Numbers to better understand the B2B buyer, marketing content effectiveness, and marketing impact across the full-funnel

Learning from these mistakes is crucial for companies seeking to responsibly and effectively harness the power of generative AI in their digital marketing initiatives.

Explore how your company can leverage these features to foster a culture of seamless communication, engagement and efficiency.

While it can be challenging, proving the impact of these campaigns to internal stakeholders is not only possible but crucial for continued support.

Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused.

For all of their versatility and competencies, communications teams will occasionally need assistance from outside agencies to successfully execute on key projects.

With so many platforms available, understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving landscape of social media.

In B2B marketing, another important way to grow positive brand perception is by publishing thought leadership content

From sparking ideas to refining drafts to researching target audiences, AI can be an incredibly valuable tool for comms teams.

Email and social media are staples of customer engagement strategies, but the humble text message has emerged as a powerful channel for connecting with audiences.

Help educate your consumers and they will come back to you when they're ready to buy.

From captivating product demos to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting conversion rates.

While a communications team can help maximize the benefits of a viral branded social post, figuring out how to amplify the positive attention can be a challenge.

Employers can take many different approaches to better engage with employees who have disabilities to recognize their achievements and contributions.

Posting branded content daily might seem fairly simple, but there is a lot more involved in developing a strong social media presence for a company.

Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.

In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences.

In today’s fast-paced digital world, a piece of content’s headline is often the only chance you get to grab a reader’s attention.

To resonate with prospects, it’s important to establish an emotional connection.

Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused.

During an economic downturn, C-suite executives must take advantage of tools and processes that promote efficiency, productivity, and customer retention. Rekha Thomas, SVP of global marketing, Seismic, explores the four pillars of enablement and why it should be a C-Suite imperative in today’s economic climate.

From jumping on a viral TikTok dance trend to sending unique gifts tailored to clients' interests, there are many personal and memorable ways to connect with an audience.

There may be several factors at play, and learning about the different issues that could be hurting your conversion efforts is the best way to make a plan to improve your sales copy and start seeing the results and revenue you need.

While your company may reach out to clients, customers or prospects primarily to thank them for their loyalty and consideration as the seasons change, business is never totally off the table.

Each new year brings new customer trends and expectations, so wise business leaders will turn to a blend of well-established insights and fresh strategies to meet current and prospective customers where they are—and where they will be.

An easy way to get your copy working better for your sales is a total loss of ego.

Brands that utilize omnichannel marketing gain faithful customers by using different strategies that make a positive impact.

Personalized marketing is first and foremost about having a clear understanding of who you want to address.

The B2B landscape has significantly changed. Marketers need to understand today’s buyer’s needs and develop their strategies. This is where sales intelligence helps. Here, Rekha Thomas, vice president, Web, Seismic, discusses how B2B marketers can benefit from sales intelligence.

The B2B buyer landscape has changed over the last eighteen months. Marketers often make mistakes while creating content for these customers and the sales teams. In this article, Rekha Thomas, Vice President, Web & Content, Seismic, discusses a few common mistakes they often make and how they can avoid these mistakes.

Edtech is booming and constantly evolving at a very high pace, Rekha Thomas from Seismic takes a closer look at these innovations through her sales lense

“You are going to have to improve your time by 10 seconds to have a chance at a medal,” I said looking at my daughter. “You can’t look at it that way,” my teenager excitedly exclaimed, shaking her head vigorously.